Business Updates in Santa Cruz County: New Appointments and Developments

December 4, 2024 - 10:53

Alison Voorhees has been appointed as the senior vice president and director of marketing at Santa Cruz County Bank, marking a significant step for the institution as it prepares for an upcoming rebrand. Her extensive experience in the banking sector is expected to bring fresh perspectives and innovative strategies to the bank's marketing efforts.

In another significant development, the Santa Cruz County Chamber of Commerce is anticipating strong interest in its search for a new CEO. The position is crucial for guiding the chamber’s initiatives and supporting local businesses, and the chamber is optimistic about attracting top talent to lead this important organization.

Additionally, Joby Aviation has successfully cleared another regulatory hurdle as it seeks FAA certification for its electric vertical takeoff and landing aircraft. This progress is a vital step toward commercial operations and highlights the growing interest in sustainable aviation technologies. These developments reflect a dynamic business environment in Santa Cruz County, with opportunities for growth and innovation on the horizon.