December 4, 2024 - 10:53

Alison Voorhees has been appointed as the senior vice president and director of marketing at Santa Cruz County Bank, marking a significant step for the institution as it prepares for an upcoming rebrand. Her extensive experience in the banking sector is expected to bring fresh perspectives and innovative strategies to the bank's marketing efforts.
In another significant development, the Santa Cruz County Chamber of Commerce is anticipating strong interest in its search for a new CEO. The position is crucial for guiding the chamber’s initiatives and supporting local businesses, and the chamber is optimistic about attracting top talent to lead this important organization.
Additionally, Joby Aviation has successfully cleared another regulatory hurdle as it seeks FAA certification for its electric vertical takeoff and landing aircraft. This progress is a vital step toward commercial operations and highlights the growing interest in sustainable aviation technologies. These developments reflect a dynamic business environment in Santa Cruz County, with opportunities for growth and innovation on the horizon.
January 28, 2026 - 04:26
A Business Case For Looking Beyond The Usual Suspects Of Content CreatorsChief Marketing Officers are increasingly questioning the value of massive influencer campaigns where soaring reach numbers fail to translate into measurable business results. A new strategy is...
January 27, 2026 - 01:52
Building an evidence base for the business case for apprenticeshipsA new strategic framework is emerging to help businesses quantify the true value of apprenticeship investments. Moving beyond anecdotal evidence, the approach advocates for a cycle of iterative...
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No Small Business Relief in Millionaire Tax BillA new tax proposal unveiled in the Washington State Legislature on January 25th is sparking debate, with critics arguing it fails to deliver promised relief for the backbone of the state`s economy:...
January 25, 2026 - 02:31
President Donald Trump is acting like the CEO of USA Inc. Is it the strategy America needs?The analogy of the nation as a corporation and its president as a chief executive officer has become a central theme of the current administration. This approach treats longstanding domestic and...