August 23, 2025 - 07:35
Visa has officially shut down its open banking operations in the United States, as reported on August 22. This decision comes as part of the company's strategic reassessment of its business priorities. Sources indicate that this move aligns with Visa's intent to concentrate on markets that promise greater growth potential.
Open banking, which allows third-party developers to access financial information from banks through APIs, has been gaining traction globally. However, Visa's exit from the U.S. market suggests challenges in achieving the desired momentum in this sector domestically. The company is now redirecting its resources and efforts toward other regions where it sees more favorable conditions for expansion.
Industry experts speculate that Visa's decision may reflect broader trends in the financial technology landscape, where competition is intensifying. As traditional financial institutions and fintech startups vie for dominance, Visa's strategic pivot may position it better for future opportunities in international markets.
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