June 22, 2025 - 09:29

A passion for romance literature and the dream of owning a bookstore led Upstate resident Lilly Frederick to create Swoon Booksellers, a unique mobile bookstore catering specifically to fans of the genre. With a growing demand for accessible literature, Frederick has taken to the roads, bringing a curated selection of romance novels directly to her community.
Swoon Booksellers operates out of a charmingly converted vehicle, allowing Frederick to travel to various locations, including local events, farmers' markets, and popular gathering spots. This innovative approach not only makes it easier for readers to find their next favorite title but also fosters a sense of community among romance enthusiasts.
Frederick's commitment to her craft is evident in her carefully selected inventory, which features both beloved classics and the latest releases in the romance genre. By creating a welcoming and engaging atmosphere, Swoon Booksellers is quickly becoming a beloved fixture in the Upstate literary scene, proving that love stories can be found everywhere, even on the go.
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