From Finance to Frozen Treats: A Franchise Success Story

September 13, 2025 - 17:22

At just 23 years old, Neil Hershman made a bold move by exiting the finance sector to invest in a frozen yogurt franchise. He purchased his first 16 Handles location for approximately $555,000, a decision that would set the course for his entrepreneurial journey. Over the years, Neil's commitment and vision propelled him to become the largest franchisee of the 16 Handles chain, operating six stores throughout New York City.

By August 2022, Neil's dedication to the brand culminated in his appointment as CEO of 16 Handles at the young age of 27. Under his leadership, the company has thrived, generating impressive annual revenues of $21 million. His story is a testament to the potential for success in the franchise industry, highlighting how passion and strategic investment can transform a seemingly stagnant business into a flourishing enterprise. Neil's journey serves as an inspiration for aspiring entrepreneurs looking to make their mark.