From Corporate Life to Family Legacy: Alex Teo's Journey

December 19, 2024 - 02:09

At the age of 28, Alex Teo made a bold decision to leave his corporate job and embrace his family's legacy. Now 36, he is the third-generation owner of Ban Kah Hiang Trading, a business specializing in selling joss paper products traditionally used in rituals for the deceased.

Teo's mission is to modernize these traditional offerings, making them appealing to a younger audience while preserving their cultural significance. He believes that the way we honor our ancestors can evolve without losing respect for traditions. By introducing contemporary designs and eco-friendly materials, Teo aims to bridge the gap between the past and the present.

His innovative approach has not only revitalized the family business but has also sparked interest among younger consumers who are increasingly looking for meaningful ways to connect with their heritage. Through his efforts, Teo is ensuring that the practice of honoring loved ones continues to thrive in a modern context.