Generac CEO: We want to be 50/50 as a residential and commercial business

March 26, 2026 - 10:31

Generac Holdings Inc., a leading manufacturer of power generation equipment, is strategically working toward an even split between its residential and commercial business segments. The company's CEO, Aaron Jagdfeld, recently discussed this goal and the broader energy market landscape in a television interview.

Jagdfeld emphasized that achieving a 50/50 balance is a key objective for the Wisconsin-based firm, historically known for its home standby generators. This shift underscores a deliberate expansion into commercial and industrial markets, including sectors like data centers, telecommunications, and critical infrastructure.

The executive highlighted that evolving energy needs are driving this strategy. Increasing grid instability and a rising demand for reliable, on-site power solutions from businesses are creating significant opportunities. Jagdfeld pointed to the growing necessity for backup power and grid-support services beyond the traditional residential customer base.

This balanced approach is designed to diversify Generac's revenue streams and reduce dependency on any single market. The company is investing in product development and technology to serve larger-scale commercial applications, while maintaining its strong presence in the residential sector where awareness of power reliability continues to grow. The strategic pivot reflects a broader vision to position Generac as a comprehensive provider for a wide spectrum of power resilience needs.